Pandemic crises can be difficult, but must not stop your business from growing. We’ve given you ten ways to grow your legal consulting firm during pandemic times; however, you mustn’t forget the basics of marketing and branding. If done properly, these methods will give you an edge over competitors who are struggling in this economy or operating with outdated practices.
Leverage social media to create an online presence
Creating a strong online presence is crucial in today’s digital world, particularly for legal consulting firms. When creating your online presence, it is important to remember that you are essentially building your own business. You can do this by partnering with other small businesses and splitting the ad revenue while still operating independently while also sharing resources and knowledge.
To create an effective social media campaign here are some tips below:
- Post unique, attention-grabbing content frequently but be careful not to inundate followers with too much information at once or they won’t have any reason to come back to your page.
- Make sure all of your postings are relevant, informative, and useful to potential clients – remember you’re running a business, not sending out party invitations!
- Use hashtags to associate your postings with related topics (e.g., #Mobile, #Technology, or #SocialMedia)
- Engage in conversations with other businesses and professionals – social media is also a great way to expand your network of business contacts.
Connect with clients through public relations campaigns
Another effective way for legal consulting firms to grow during a pandemic is by using public relations campaigns for clients who are outside of the healthcare industry so that they can get more exposure among consumers. This will also allow them to increase clientele within their specific niche while leveraging their current credentials as primary care providers. To do this effectively there are several things you need to keep in mind:
- Choose the right clients – choose companies who are not necessarily in the healthcare industry but whose services can be very useful for people during a pandemic. A perfect example of this kind of client is a telecommunications company since it is likely that phone lines will be down or very busy during a pandemic and wireless devices might not function either.
- Develop your message – When designing a public relations campaign, you need to make sure that your message is clear, simple, and relevant to the current crisis at hand.
- Promote their products/services through different channels such as social media sites, networking opportunities, and conventional print ads
Expand marketing initiatives by diversifying into other industries
During times of crisis including pandemics where healthcare providers are overwhelmed with patients, they will look to other industries for help in providing services. One of the best ways a law firm can capitalize on this opportunity is by expanding its marketing initiatives into other areas where you already have established expertise and credibility. This way you’ll be tapping into markets that might not typically turn to law firms for assistance but would likely embrace your existing knowledge and skills in another industry.
Partner with other businesses
If legal consulting firms are having a hard time growing and maintaining their client base during times of crisis, partnering with other businesses is an excellent way to grow your firm while helping out others as well. This is especially beneficial for small businesses that might not have the financial means or manpower to assist those in need on their own.
However, if they form a strong partnership, both parties can benefit from each other’s specialist knowledge and expertise leading to higher profits for everyone involved. One of the most effective ways you can approach this kind of collaboration is by asking yourself questions such as: What can I bring to the table? How can I help them? What are their biggest problems and how can my business assist them in solving them?
Focus on customer service
During pandemic crises such as the 2009 H1N1 outbreak, most people will be concerned about staying healthy and getting any necessary treatments to protect themselves from contracting the virus. Unfortunately, many businesses including law firms might not even get a chance to make a name for themselves among consumers since they’re unable to meet with clients in person and might experience longer response times due to the overwhelming number of phone calls they need to respond to.
However, if your legal consulting firm is known for providing high-quality customer service throughout all stages of relationship building, your clients will likely remain loyal even when there is a crisis going on. This would include creating a sense of urgency to address any problems or questions as quickly as possible and recognizing the needs of your clients including solutions that will effectively resolve their issues.
Offer pro bono services to those who need them most
If you don’t have a lot of resources or money for marketing activities this might be one of the best options available to you since people are more likely to get in contact with your legal consulting firm if they’re able to get professional legal assistance without any costs attached.
In many cases, charities and other businesses that work hand in hand with impoverished communities will gladly allow you into these regions to provide free but high-quality legal consultations letting clients know if they qualify for financial aid or other benefits while setting up the foundation for a long-term relationship between your company and theirs. This is an excellent way for small start-up firms to get their names out quickly and effectively and might be able to transition this into a more direct marketing approach at a later date.
Offer seminars and workshops
Another great way for legal consulting firms to market their services, especially during a crisis is by offering seminars, workshops, or other educational events that will help the public, as well as those working in the legal industry, learn more about how they can handle certain situations such as intellectual property disputes or employment practices.
This allows you to reach people who might not have otherwise known about your business and generates an increased sense of credibility among your potential clients since they’ve already recognized your firm’s willingness and capability of assisting at a local level which serves as both an advertisement and form of free promotion for your business.
Promote alternative services
In some cases, your firm might not be able to meet with clients as often as you’d like due to an increased number of phone calls and requests for assistance from those who have been affected by the pandemic crisis. In this case, one of the best ways to stay competitive is by promoting alternative methods that can help people get in contact with your business including email, online chat, or even videoconferencing which would be a more effective way for a company’s main office to communicate with their employees who are located elsewhere.
This saves time giving clients options instead of simply waiting in line but it also reduces costs which makes it ideal for start-up firms especially if they don’t have a lot of financial resources available to them.